This will be the Madison Farmers’ Market’s 5th season and what a season it is shaping up to be! I’m so excited and so proud that I’m fairly bursting! We have some big changes planned and despite the snow in our local forecast, the days are getting longer and I have faith that spring will soon be here and I will be in the dirt once more.
Our little market has grown from just two lonely farmers along the side of the road on Main Street in Madison to twelve farmers this year, with the recent addition of two new vendors. At our annual New Applicant Meeting we met with potential vendors and unanimously voted to bring Steelbow Farm and S&S Kid Farm into the fold. Coincidentally, both these farms are located on the Father Rasle Rd on the Norridgewock side.
Finnegan and Jason are transplants to the area, working with a local land-owner to establish their farm here in Maine. They’re offering mixed vegetables and a CSA program─both with the Madison market and also in Bangor.
Shana Brown is a local whom I’ve been acquainted with for years. She raises goats and makes fabulous goat cheeses, as well as goats’ milk soap and different body butters. Shana also grows vegetables and raises rabbits, so you may see some of that from her too.
Switching to Saturday!
When we first started the Madison Farmers’ Market, we worried about having to compete with the larger and well-established Skowhegan Farmers’ Market. We went with Sunday and have actually developed a select following of customers who like that we’re available on Sunday. However, while the market has seen some growth, the rate is not at the level our local farmers require in order to meet their income needs. What’s more, it has become apparent that in-town Madison is much busier on Saturday than it is on Sunday. After several years observing our community, our farmers have concluded that─in general─the people of Madison-Anson seem to like to do their running around on Saturday so that they can stay at home or go to church on Sunday. With that in mind (and after much debate), our farmers have voted democratically to take this big and bold step in order to better meet the needs of both the community and it’s farmers.
Madison Farmers’ Market
is switching to Saturdays!
The market will continue to be held in the parking lot at the Main Street Park in Madison, directly across the street from Skowhegan Savings Bank from 9am to 2pm. We will host all of the same vendors with the same great, locally produced foods and products, but we’ll be there on Saturdays rather than Sunday. We will continue our participation in the Harvest Bucks program in order to be able to offer bonus-bucks to EBT-shoppers too. Hopefully this means more local folks will be encouraged to shop and eat local foods, but just in case that wasn’t enough incentive to come to the Madison Farmers’ Market this summer─there’s more!
Introducing our new Kid’s Club!
Regular readers of the Runamuk blog may recall that I recently attended my second-ever farmers’ market convention back in January. After sitting through a presentation entitled “Bringing the whole family: integrating youth and family programming at the farmers’ market”, I was inspired to begin our very own Kid’s Club program at the Madison Farmers’ Market. It is my hope that with this program we will not only inspire enthusiasm for fresh, local foods in the next generation of market-shoppers, but also build relationships between the community and it’s farmers.
Our market in Madison is already super family-friendly. Several of us bring children with us to market and we’ve gotten pretty creative with our shenanigans there. Check it out:
How does the Kids’ Club work?
Theme-Days: For each week of the program I’ve planned some really fun themes like “Shoots & Sprouts Day” and “Decomposers Day” in observance of National Gardening Month, and “Birds & Bees Day” in honor of National Pollinators Week. Other fun themes include “Alien Day” as part of World UFO Day, “Mid-Summer’s Day” to celebrate the Summer Solstice, and “Adventure Day”─think Indiana Jones, Star Wars, LOTR and every fairy tale or fantasy you’ve ever read or watched.
Special Events: As part of the Kid’s Club program, on July 9th the market will host “Every Day Heroes Day” to show appreciation for our local firefighters, law enforcement, paramedics, nurses and other such every-day heroes. I hope to have the local fire department come with a firetruck, as well as our local sheriff (who actually has been an occasional patron to the market–yay!) and maybe even a local game warden. Then on August 20th, to observe International Homeless Animals Day, we’ve scheduled “Man’s Best Friend Day” with a pet food and supply drive to benefit the Somerset County Humane Society. Our annual Harvest Celebration will conclude the program on Saturday, September 9th.
Sponsored by Backyard Farms!
In order to pay for this program, I had to seek local sponsorship to cover the cost of the $2 tokens for the kids (I set a goal of 100 kids for the first year of this new program), along with the supplies needed for the crafts and activities planned over the course of the season. After meeting with Tim Curtis (Madison’s town manager) with a host of materials–including a prototype of the Kid’s Club Passport, a program overview, and some initial ideas for market-themes–Tim took my prepared materials and approached Backyard Farms on the market’s behalf. As you probably know, Backyard Farms is a huge greenhouse right here in Madison where over 200 employees grow tomatoes all year-round. In fact, believe it or not – this is their 10th anniversary!
Within days, I had a response from Jim Darroch, Director of Marketing at Backyard Farms, who said:
Teaching children to develop healthy eating habits can be challenging for busy parents. Especially if their kids are picky eaters or reluctant to try new things. Not only does this passport idea make it fun for kids to try different fruits and vegetables, it makes it easier for Mom or Dad too.
How amazing is that!?
Getting the word out
Now that I’ve got the details and funding of the Kid’s Club squared away, all that remains is to get the word out to the community about this great new─and free─program. As luck would have it, when I went to that annual farmers’ market convention I was able to reconnect with Cheryl Curtis, who has been a friend of the Madison Farmers’ Market since it’s inception.
Cheryl is now working for Somerset Public Health visiting local schools teaching nutrition, and I am going to be allowed to accompany her to introduce the Kid’s Club to my target audience. In May I will visit children in grades K through 6 at Madison Elementary, Garret Schenck Elementary in Anson, and the Carrabec Community School in North Anson. Flyers will also be sent home with students to inform parents, and even more flyers will be distributed across the communities by myself and my “army of farmers”.
Come see us at market!
Market season for the Madison Farmers’ Market begins on May 13th this year─that’s the second Saturday of the month. If you’ve been a devoted patron to our market, then we hope you’ll be able to come see us on our new day; for locals who have been considering giving the market a try but haven’t made it because of scheduling conflicts, we hope these big and bold changes encourage you to come see us.
I’m so proud of the community we’ve been able to build through our farmers’ market. Over the last few years, we’ve seen slow but steady growth and we’ve developed some great relationships with customers and friends to the market. Our local farmers are an eclectic bunch─all kind, friendly and knowledgeable people. Each and every one of them are dedicated to farming and to bringing fresh, local foods to the people of Madison and Anson. It truly is a wonderful feeling to be a part of something so vibrant, honest and inspiring, and I’m honored to be a part of it.
Be sure to follow the Madison Farmers’ Market on facebook for market-reminders, special event listings, and up-to-date information from your local farmers.